Sales Basics with Anna Frazzetto

This week LJ and Rob sat down with a podcast veteran and a friend to the podcast, Anna Frazzetto, CRO of Airswift.

The crew sat down to tackle three basics of sales in our current economy.

1. Have a Sales Methodology

2. Right now, focus on your current logos & both Anna and our friend Todd Bavol mentioned being three deep & 3 Wide on both sides of the idea.

3. Stop the poor automated outreach via email & especially on Linkedin.

Do some research, be thoughtful, & be relevant

In line with #3, you can use AI to help you be relevant, and Anna & LJ are high on Google Bard vs ChatGPT. Keep Security in mind and prompt the AI not to use PII.

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