3 tips to Setup your Recruiting Website for Inbound Marketing with Janet Bartoli

This week LJ and Rob sat down with Janet Bartoli, Found of Bartoli Consulting.

Janet and her team focus on helping recruiting & staffing companies use inbound marketing to attract top talent & clients.

Janet believes the first step for inbound is to get your website set up for success.

Here are Janet’s three tips for website success:

1. User Experience - Navigational ease and logical user interface that transforms users into customers seamlessly & immediately informs the visitor who you are and who you help. (Jaent had one client who did not know why they were getting calls about being an "executive recruiting firm." ... they didn't know it was written on the home page and in the title tag. (FYI: They are an agriculture manufacturing recruiting agency)

2. Visibility - An invisible website is as good as a nicely designed paperweight. If search engines can't find you, you're pouring money down the drain. How? Get Google Search Console set up and have a full technical and content audit and analysis done by an SEO professional.

3. Lead Capture - Your 5-page site with one contact form? It's a relic. Multiple contact options pave the way for more potential client interaction. Bonus: There must be some method for reporting & tracking those conversions to know if this is successful.

Bonus: A content strategy that wins searchability once the new Google Search Generative Experience rolls out next year.

If you want to learn more, follow Janet on Linkedin or DM on the platform.

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